Navigating the Post-Cookie World with MMM

The pixel is dying. With iOS 14.5 and the deprecation of third-party cookies, traditional attribution is becoming less reliable every day.

Enter Marketing Mix Modeling (MMM). Unlike pixel-based tracking, MMM doesn't rely on spying on users. Instead, it uses advanced statistical regression to correlate spending with revenue.

Why Meridian?

We built our engine on top of Google's Meridian framework, allowing us to provide enterprise-grade accuracy to merchants of all sizes.