Insights
Notes on measurement.
Updates, strategies, and engineering deep dives from the ØSTEN AI team.
Engineering
AI Campaign Creation with Guardrails: From Product Catalog to Paused Draft
Why autonomous AI ad spending is dangerous, and how strict character constraints and paused drafts keep humans in control.
6 min read
Attribution
The Attribution Gap: Why Ad Platforms Overcount and How True ROAS Solves It
How 7-day click windows and multi-touch overlaps create phantom revenue, and how store-level verification exposes it.
7 min read
Company News
Introducing ØSTEN AI: Why We Built Store-Verified Ad Intelligence
Why ecommerce brands need unified attribution backed by actual Shopify orders, not inflated ad platform pixels.
5 min read