Engineering & architecture
Technical whitepapers.
Deep dives into attribution mathematics, platform API guardrails, and our privacy-first multi-tenant architecture.
- Core vision
ØSTEN AI Product Overview
The foundation of store-verified attribution: resolving the measurement gap between ad platforms and Shopify.
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- Optimization
Automated Ad Optimization & Guardrails
How ØSTEN turns performance insights into safe, explainable budget optimizations and negative keyword lists.
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- Engineering
Technical Architecture
Fastify API, Neon PostgreSQL, Google Vertex AI (Gemini Flash), and Next.js frontend infrastructure.
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- AI systems
AI Strategy: Prompts, Schemas & Platform Specs
Enforcing character limits, aspect ratios, and the paused-by-default invariant during campaign generation.
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- Security
Security & Multi-Tenant Privacy
Strict organization data isolation, hashed customer identifiers, and zero model training on merchant data.
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