Product Overview
Store-verified attribution, AI campaign generation, and closed-loop waste reduction for high-growth ecommerce.
The Problem
Digital advertising networks operate in silos. Meta, Google, and TikTok each claim credit for conversions based on loose 7-day click and view-through windows. For multi-channel merchants, summing platform-reported revenue often shows 1.5x to 2x of actual gross sales recorded in the store. Scaling budgets based on these inflated numbers silently erodes contribution margin.
The ØSTEN Solution
ØSTEN AI bridges the gap between ad platforms and your store checkout:
- Shopify Order Ingestion: Real-time webhook processing that matches every order ID, gross margin, and UTM tracking parameter.
- True ROAS Analytics: Side-by-side reconciliation of platform claims against verified cash in bank.
- Gemini Campaign Generator: Creates search, Performance Max, and social campaigns that adhere strictly to platform character and image requirements.
- Continuous Waste Removal: Automated detection of non-converting broad-match search queries and out-of-stock product spend.
Safety & Control
Unlike black-box autopilot tools, ØSTEN enforces a strict human-in-the-loop invariant: all newly generated campaigns draft in a PAUSED state, and every budget or negative keyword optimization requires one-click authorization from the merchant.