Automated Ad Optimization & Guardrails

The Closed Optimization Loop

1. Daily Ingestion: Continuous synchronization of campaign metrics, search queries, and ad set performance across Google Ads, Meta Ads, and TikTok Ads.
2. Store Order Reconciliation: Shopify order webhooks attribute real conversion revenue and gross margin to active campaign UTM parameters.
3. Waste & Opportunity Detection: The intelligence engine flags non-converting broad search terms, campaigns running below break-even true ROAS, and out-of-stock products active in product feeds.
4. Actionable Recommendations: Formulates concrete actions (e.g. Add 14 Negative Keywords, Scale Winning PMax +20%, Pause Out-of-Stock Product Ads).
5. Human-Approved Activation: Optimizations execute via official APIs only when the merchant approves them with one click.

Safety Invariants & Guardrails

• No Autonomous Budget Surges: Budget recommendations respect strict percentage caps (e.g., maximum +20% scaling per cycle) to prevent platform learning phase disruption.
• Paused by Default: Newly drafted campaigns are never pushed in an active state. They require manual merchant review and enablement.
• Reversible Actions: Changes pushed to Google Ads or Meta Ads are fully recorded in the audit trail and visible inside native ad managers.