Invite-Only Private Beta

Know what your ads
actually earn.

Ad platforms grade their own homework. ØSTEN connects Google Ads, Meta, and your Shopify store, verifies every claimed conversion against real orders, and turns the gap into fixes you approve with one click.

Live Attribution: Shopify + Google Ads + Meta
Last 30 Days
Store-Verified Attribution Gap

Ad platforms self-reported $169,300 in revenue. Your Shopify store verified $101,240.

$68,060 (40.2%) Overreported Across Pixels
Total Ad Spend
$42,850Blended
Across 3 platforms
Shopify Revenue
$101,240Verified
Matched to real orders
True Store ROAS
2.36xProfitable
Verified revenue / spend
Platform-Claimed ROAS
3.95x+67% gap
Unverified self-claims

Channel Reality Check

Platform Claim vs Store Reality
Meta Ads (Instagram & Facebook)
53% Overcounted
Ad Spend$22,400
Meta Claimed$108,200 (4.8x)
Store Verified$50,800 (2.27x)
Google Ads (Search & Shopping)
Accurate (11% Gap)
Ad Spend$16,100
Google Claimed$48,300 (3.0x)
Store Verified$42,950 (2.67x)
TikTok Ads
42% Overcounted
Ad Spend$4,350
TikTok Claimed$12,800 (2.9x)
Store Verified$7,490 (1.72x)

Actionable Recommendations

Approve-Only
Stop Wasted Search Spend
+$480/wk saved

14 broad-match search terms spent $680 in 14 days with 0 conversions.

Ready to pushAdd Negatives (1-Click)
Scale Winning PMax Campaign
3.8x True ROAS

"Summer Drop PMax" verified at 3.8x ROAS on Shopify. Room to scale.

High ConfidenceScale +20%
Out-of-Stock Catalog Bleed
3 Items Active

Google Merchant Center is serving ads for 3 items sold out in Shopify.

Shopify sync delayExclude from Feed
AI campaigns draft PAUSED by default. Nothing goes live until you say so.
Official Google, Meta & Shopify APIs
Campaigns launch paused. You approve go-live
Your data never trains anyone else's models

How ØSTEN AI Works

Connect, verify, act. You stay in control of every dollar of ad spend.

1. Connect and see the truth

Link Google Ads, Meta and your Shopify store in minutes. ØSTEN matches every platform-reported conversion against real orders, so you see true ROAS per campaign, not the inflated number the ad platform reports about itself.

2. Create campaigns with AI

The AI studies your site, catalog and past campaign results, then drafts the full campaign: strategy, keywords, headlines and descriptions in your language, images cropped to Google's exact specs. You review everything before anything runs.

3. Fix what's leaking money

ØSTEN flags search terms that spend without converting, campaigns running below break-even, and Google's own recommendations, each fixable with one click. Every campaign launches paused; nothing spends until you say so.

The Multi-Touch Illusion

Ad platforms grade their own homework.

When Meta and Google both claim the exact same conversion, your reports show double the revenue, while your bank account only receives it once.

What Pixels Claim

Ad platforms use 7-day click windows, view-through credit, and modeled conversions. Each network operates in a vacuum, claiming 100% credit for shoppers who were already going to buy.

Meta Self-Claim: $108,200
Google Self-Claim: $48,300
Reported Revenue: $156,500

Store-Verified Reality

ØSTEN ingests real-time Shopify order webhooks and matches UTM campaign parameters directly to verified checkouts. Every dollar reported is backed by an actual order ID in your store.

Shopify Meta Revenue: $50,800
Shopify Google Revenue: $42,950
True Cash In Bank: $93,750

Why It Saves Capital

Scaling spend on an ad that claims 4.8x ROAS when its verified return is 2.2x quietly burns your margins. ØSTEN exposes phantom winners so you reallocate budget only to true incrementality.

Pixel Claimed ROAS: 4.06x
Store-Verified ROAS: 2.43x
Phantom Gap: $62,750 Discrepancy

Built for Truth. Engineered for Control.

Real capabilities that protect your cash flow and scale profitable ecommerce campaigns.

True ROAS, per campaign

One unified dashboard for Google, Meta, and TikTok. Compare platform-reported revenue against Shopify order webhooks side-by-side so over-counting has nowhere to hide.

AI Campaign Generation

Vertex AI (Gemini) drafts complete campaigns: Google Search, Performance Max, Shopping, and Meta ODAX. Generates exact-character headlines, descriptions, keywords, and audience targeting.

1-Click Waste Removal

Broad search terms that spend without converting are flagged with recoverable weekly totals. Push them into negative keyword lists across your accounts with a single click.

Catalog & Feed Health

Direct connection to your Shopify catalog detects when Google Merchant Center or Meta Shopping feeds are spending ad budget on out-of-stock items, pausing them before money is wasted.

Paused-by-Default Guardrails

AI-generated campaigns are pushed in a paused state, and every recommendation waits for your approval by default. Automation stays opt-in: you decide, per account, whether budget and bid changes apply on their own or keep queuing for review.

Enterprise Data Privacy

Full multi-tenant database isolation. Customer order emails are stored hashed. Your proprietary sales, profit margins, and ad creatives are never used to train external models.

Frequently Asked Questions

Straight answers about how ØSTEN works with your accounts and your money.

Ad platforms grade their own homework: they claim credit for conversions using their own attribution, and routinely over-count. ØSTEN connects your Shopify store and matches each order back to the campaign that actually drove it. True ROAS is verified revenue divided by spend, per campaign. When a platform's claim is far above what your store recorded, we tell you, so you don't scale a campaign on inflated numbers.
For day-to-day work, largely yes: you create campaigns, adjust budgets, pause, and apply optimizations from one dashboard, and ØSTEN makes the changes in Google and Meta through their official APIs. Your accounts stay yours; you can always open the native managers, and everything ØSTEN creates is visible there.
No. Every campaign the AI drafts goes through a review screen, and every campaign launches paused: it cannot spend until you enable it. Optimizations like blocking wasteful search terms or applying a Google recommendation happen only when you click them.
It's grounded in your business: your website, your product catalog, and your account's own winning and losing ads. It writes headlines and descriptions in your market's language, within the exact character limits Google and Meta enforce, and pairs them with images cropped to the required aspect ratios, details generic tools get wrong.
Your data is used only to run your account. We connect through the official Google, Meta and Shopify APIs, customer emails from orders are stored hashed, and your data is never used to train models for anyone else. Disconnecting an integration removes its credentials immediately.
The private beta prioritizes stores with active ad spend, because the recommendations get sharper with more data. If that's not you yet, request access anyway: we review every request and onboard smaller brands as capacity opens.

Join the Private Beta

We are currently accepting new high-volume merchants on a rolling basis. Request an invite code to verify your true ROAS.