Know what your ads
actually earn.
Ad platforms grade their own homework. ØSTEN connects Google Ads, Meta, and your Shopify store, verifies every claimed conversion against real orders, and turns the gap into fixes you approve with one click.
Ad platforms self-reported $169,300 in revenue. Your Shopify store verified $101,240.
Channel Reality Check
Actionable Recommendations
14 broad-match search terms spent $680 in 14 days with 0 conversions.
"Summer Drop PMax" verified at 3.8x ROAS on Shopify. Room to scale.
Google Merchant Center is serving ads for 3 items sold out in Shopify.
How ØSTEN AI Works
Connect, verify, act. You stay in control of every dollar of ad spend.
1. Connect and see the truth
Link Google Ads, Meta and your Shopify store in minutes. ØSTEN matches every platform-reported conversion against real orders, so you see true ROAS per campaign, not the inflated number the ad platform reports about itself.
2. Create campaigns with AI
The AI studies your site, catalog and past campaign results, then drafts the full campaign: strategy, keywords, headlines and descriptions in your language, images cropped to Google's exact specs. You review everything before anything runs.
3. Fix what's leaking money
ØSTEN flags search terms that spend without converting, campaigns running below break-even, and Google's own recommendations, each fixable with one click. Every campaign launches paused; nothing spends until you say so.
Ad platforms grade their own homework.
When Meta and Google both claim the exact same conversion, your reports show double the revenue, while your bank account only receives it once.
What Pixels Claim
Ad platforms use 7-day click windows, view-through credit, and modeled conversions. Each network operates in a vacuum, claiming 100% credit for shoppers who were already going to buy.
Store-Verified Reality
ØSTEN ingests real-time Shopify order webhooks and matches UTM campaign parameters directly to verified checkouts. Every dollar reported is backed by an actual order ID in your store.
Why It Saves Capital
Scaling spend on an ad that claims 4.8x ROAS when its verified return is 2.2x quietly burns your margins. ØSTEN exposes phantom winners so you reallocate budget only to true incrementality.
Built for Truth. Engineered for Control.
Real capabilities that protect your cash flow and scale profitable ecommerce campaigns.
True ROAS, per campaign
One unified dashboard for Google, Meta, and TikTok. Compare platform-reported revenue against Shopify order webhooks side-by-side so over-counting has nowhere to hide.
AI Campaign Generation
Vertex AI (Gemini) drafts complete campaigns: Google Search, Performance Max, Shopping, and Meta ODAX. Generates exact-character headlines, descriptions, keywords, and audience targeting.
1-Click Waste Removal
Broad search terms that spend without converting are flagged with recoverable weekly totals. Push them into negative keyword lists across your accounts with a single click.
Catalog & Feed Health
Direct connection to your Shopify catalog detects when Google Merchant Center or Meta Shopping feeds are spending ad budget on out-of-stock items, pausing them before money is wasted.
Paused-by-Default Guardrails
AI-generated campaigns are pushed in a paused state, and every recommendation waits for your approval by default. Automation stays opt-in: you decide, per account, whether budget and bid changes apply on their own or keep queuing for review.
Enterprise Data Privacy
Full multi-tenant database isolation. Customer order emails are stored hashed. Your proprietary sales, profit margins, and ad creatives are never used to train external models.
Frequently Asked Questions
Straight answers about how ØSTEN works with your accounts and your money.